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The eMatchPhysicians Blog 
Creative Physician Recruitment – Part 2
Posted on: Thursday, January 22, 2009
In Part One of our series we suggested that you sell your region, sell your strengths and be honest about time requirements. Gear up for the next installment of creative ideas for your physician recruitment team to get physicians knocking on your door!
Use the Internet
Pay a web design company or your in-house team to develop a mini-site for physician recruitment that sells the benefits of your community and your organization. Make sure that the site address is included in all of your recruitment literature. Include links to Arts organizations and other features of interest in your town. Talk to a few of your staff physicians and see what kinds of social activities they enjoy – then post the results as a testimonial on your new site. New physicians are extremely web-savvy and will want to see this information, particularly if they are coming from out-of-town.
Advertise Out of Town
If you are in a small city or town, advertise in a newspaper or magazine that is circulated in one or two of the larger cities in your state. You’ll catch the attention of students looking to graduate shortly and doctors who are currently working burnout hours at city institutions. If you are trying to recruit for an institute in a larger city, advertise in larger cities out of state – physicians there may be looking for a change of scenery and your ad may prompt them to pick up the phone.
Offer Signing Bonuses
If you are having chronic problems attracting new physicians to your practice for whatever reason, consider signing bonuses. Anyone in a medical profession is generally paying off a hefty student loan that most would like to knock down as quickly as possible, particularly in tougher economic times. Signing bonuses can differ depending on the exact specialty or profession, so consult with the relevant professional association to determine what your bonus should be.
Signing bonuses are not a first resort. You should be trying all of the tricks in your bag before offering signing bonuses. While they are a great enticement for a new employee, they are temporary in nature and won’t reduce your turnover. You will also want to tailor bonuses to the length of the contract – small bonuses for a one year contract, larger bonuses for a two year.
Tags: physician job search, physician recruitment
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